Viber Marketing: Definition, Tips, and Examples

Yootelco Tech

25 Jul 2022 — 6 min read

Remember when text messages were only used to strike up conversations with that special someone and to have a laugh or two with friends? However, today there are now apps that allow you to use text messaging as a tool for marketing your business.

For instance, Viber. Viber is a cross-platform instant messaging app that allows you to have text conversations with friends for free. You can connect it with your phone's contacts list and start chatting with people who are using the same platform as you are now. If your friend doesn't use Viber yet, then you can easily invite him/her using your contact details. It lets you send text, photos, and videos within seconds. The popularity of Viber across all age groups has made this app a more favorite chat application than WhatsApp or Facebook Messenger.

Viber has been changing how businesses market in recent years. Let's talk about what Viber marketing is, how you do it, and why your business can benefit from it.

How Do You Market on Viber?

With Viber, businesses can reach out to customers through text messaging, which is one of the most popular ways to communicate in today's world.

Here are some ways you can market on Viber:

Add your business profile

Viber offers businesses a free way to connect with potential customers through its Business Profiles feature. All you have to do is provide some basic information about your company, including your address, website URL, phone number, and email address. Once your business profile has been added to Viber's directory of businesses, anyone who searches for your business name or location will be able to find it right away — and they'll be able to contact you directly through the app.

Create a group chat

Creating a group chat for your business and inviting people who might be interested in what you have to offer is another great way to market your business on Viber. You can also create different groups for different purposes: one group where you talk about new products that are coming out soon and another where you discuss past purchases or other topics related to your brand.

Use stickers

Another way to market on Viber is by using stickers. Stickers are images that users can add to their messages while they are chatting with friends or family members on the app. These images represent different emotions or feelings, so they help users express themselves better than words alone might allow them to do otherwise. Creating personalized stickers for your business will lead to people talking about you.

Use Viber for customer service

Businesses often use live chats to communicate with customers and answer questions about their products or services. Live chats are a great way to interact with customers but they can be time-consuming and expensive if you have a lot of people using them at once.

Why Your Business Should Use Viber

Viber is a great tool for businesses to use when communicating with customers, suppliers, and partners. Here are some of the top reasons why your business should use Viber:

It’s easy to use

Viber is available for both Android and iOS devices. Once it’s installed on your phone or tablet, you can start using it right away! There’s no need to register or set up an account – just download the app and start calling and texting other Viber users.

It’s secure

Viber uses advanced security measures to protect your conversations from being intercepted by third parties. It also has end-to-end encryption so that only you and the person you are talking to can understand what you say during your conversation.

It’s affordable

There are no hidden fees or charges – all calls made through Viber are free from both sides of the call! Text messages sent through Viber also don’t cost anything extra because they are included in your phone plan (if applicable).

Moreover, today's consumers prefer texting over calling with over 68% of consumers saying they text more than they talk on their smartphones. Viber can help businesses stay in touch with customers by sending promotional messages, notifying subscribers about important updates, answering customer queries, and providing support.

Viber provides 3 types of business messaging that businesses can benefit from:

Transactional

Use transactional messages to keep your customers informed about their purchases. For example, you can let them know when their order has shipped and when it will arrive. Plus, Viber’s text messaging service allows you to send appointment reminders, flight change alerts, and other important notifications directly to your customer's phone.

Conversational

With Viber Business Messages, you can engage in one-on-one conversations with your customers. You can ask questions, get feedback, or just chat. If you're looking for a way to reach out to your audience on a more personal level, Viber is the perfect solution.

Promotional

Keep your customers engaged by sending them offers and special deals. Messaging is a great way to build loyalty and get your audience involved with your brand. People are more likely to open a message on their phone than an email.

Benefits of Viber Business Messaging

The benefits of Viber Business Messaging are numerous. Here are some of the biggest benefits:

It's free

Unlike other business messaging apps, Viber Business Messaging is free for you and your customers.

It's used globally

You can reach your customers anywhere in the world. Viber has a global reach of over 1 billion people, so you can be sure that your message will reach every corner of the world.

Easy-to-use interface

The interface is easy to use, so you can focus on communicating with your contacts instead of learning how to use the app.

Photos, videos, and voice messages

Send photos, videos, or even audio recordings, with the ability to customize how long each message remains visible before disappearing from the receiver’s screen.

Instant response from customers

With Viber Business Messaging, customers can respond to your messages within seconds — even when they aren't using their phones! This makes it easy for them to get back in touch with you about an issue or ask a question about your business.

Advanced analytics

Viber provides detailed analytics to help you understand your campaign's reach and engagement.

Best Practices of Viber Campaigns

If you're wondering how to run a successful Viber campaign, we've got you covered. Here are some best practices for using Viber:

Welcome messages to new subscribers

You should send a welcome message to new subscribers letting them know about your business and what they can expect from it. If possible, include a link to an article or giveaway that will encourage them to engage further with your brand.

Announcements about sales or special events

Use Viber as another way for customers to receive announcements about sales or special events at your store. This can help you create buzz around these events before they happen so customers will come into the store when they hear about them through your Viber account.

Quizzes

Create quizzes that ask questions related to your brand or industry and award prizes based on correct answers. These quizzes show consumers that you're an expert in your field and encourage them to engage more with your brand via Viber chats or other social media platforms.

Promotions

Promote your brand and products by sending out special offers through the Viber message center.

Updates or new arrivals

If you have new products or services coming up, use Viber to let people know about them. This way, they'll be able to find out about them before they even come into stock in your store or on your website.

Don’t forget about customer support

When consumers buy products or services from your company, they expect good customer service from you. All businesses need to have good customer support teams who will help customers whenever they need any kind of assistance related to their purchases.

Take Advantage of Viber Marketing with Yootelco

If you want to promote your business or product through Viber Marketing, the first thing you need to do is find a good company that can help you with this task.

Yootelco is one such company that specializes in Viber marketing services and helps businesses reach their target audience more efficiently than ever before.

With Yootelco, you can: