The Power of Timing – Email vs SMS vs Social Media

The power of timing is crucial regarding emails, social media posts, and other communications requiring direct interaction with your prospects. No matter how good your message, and how fantastic your product is – if you send it at the wrong time, it will be completely overlooked by the recipient.

So, how can you ensure that your marketing efforts reach your audience? The answer is simple; know when and how to use different forms of communication to let them know about your products and services.

In this article, we will look at different channels of communication and discuss the best time to use each of them.

The Perfect Time To Share Something Depends On Your Audience

When is the best time to send out a message?

The answer to that question depends on a lot of things, but the most important factor is your audience.

You can't just share something when it's convenient for you. You need to consider when your audience can be reached and engaged with the message you're sending out.

However, there are few general guidelines.

If you're sending out a message to all of your followers, you'll want to send it at a time when most of them are online and browsing their social media feeds. This means that if you have a large audience, it's probably better to send out your message during the day (or even early evening) than late at night.

If you're sending out a message to a smaller group of people, such as influencers or decision-makers in your industry, then you might be able to get away with sending it at any time of day or night. Just make sure that they're still going to be paying attention when they see it!

The perfect time to share something is when it will have the most impact. You can research this by looking at your audience's demographics and your industry. You can also experience with messages and see what captures your audience's attention.

When Should You Send Emails?

We all have our preferences and habits. Some of us like to get up early and catch up on email before starting the day. Others prefer to do it at night when they can relax and not worry about rushing through it so they can get back to their family or friends.

However, whether you’re a morning person or not, there are some best practices when it comes to sending emails in your business, especially if you want to create a positive impression with your recipients.

Here are some tips for sending emails at the right time:

Before 10 a.m. — This is when most people are checking their inboxes for new messages and are eager to respond quickly if they have time in their schedule. When you send an email at this time, it will likely be read more quickly by your recipient than if you had sent it later in the day or evening because they won’t feel pressured by other priorities that may come up during those times of the day.

8 p.m.-midnight — Don't be afraid to send emails late at night. You might be surprised by how many people are checking their email then. This is likely due to people checking their email before bed.

2 p.m. — This is when people are most likely to open that email from you and click on any links you include, whether they're getting ready to leave work and don't want to bring their work home with them or they're looking for a quick break while they eat lunch.

6 a.m. — It's no surprise that most people start their work day by checking their email. In fact, 50% of us do that before we even get out of bed—the things we do for the sake of convenience!

According to research done by Hubspot, the best time to send emails are:

• Tuesday at 10 a.m.
• Thursday at 8 p.m.
• Wednesday at 2 p.m.
• Tuesday at 6 a.m.
• Thursday at 10 a.m.
• Wednesday at 8 p.m.
• Tuesday at 2 p.m.
• Thursday at 6 a.m.
• Wednesday at 10 a.m.
• Tuesday at 8 p.m.
• Thursday at 2 p.m.
• Wednesday 6 a.m.
  

It's also fine to schedule your emails to send 30 minutes before the peak time since research shows that 23% of subscribers open emails within 60 minutes after receiving them.

What Is The Best Time to Post on Social Media?

Social media is becoming more and more important for businesses. In fact, 89% of marketers say that social media is critical to their marketing strategy, according to Buffer.

However, it can be difficult to know when to post on social media. There are many different theories out there about the best time to post on different platforms. However, we wanted to do our research and test out some of these theories.

When we looked at the data for each social network individually, we saw that the highest times of engagement were Tuesdays, Wednesdays, and Thursdays at 9 or 10 a.m. Midweek mornings were successful across most platforms, including Facebook, Instagram, Twitter, and LinkedIn.

However, each social media channel has its different success hours, and every marketer should consider it before posting.

For instance, Facebook is the most used channel by marketers, and the research showed that:

• Best times to post on Facebook: Mondays through Fridays at 3 a.m., Tuesdays at 10 a.m. and noon
• Best days to post on Facebook: Tuesdays through Fridays
• Worst days to post on Facebook: Saturdays
  

Instagram’s top times to post expanded in 2021 compared to previous years, resulting in the following:

• Best times to post on Instagram: Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays at 10 a.m. and 11 a.m.
• Best days to post on Instagram: Tuesdays and Wednesdays
• Worst days to post on Instagram: Sundays
  

Twitter — the go-to platform for up-to-the-minute conversations and breaking news has the following success hours:

• Best times to post on Twitter: Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m.
• Best days to post on Twitter: Tuesdays and Wednesdays
• Worst days to post on Twitter: Sundays
  

Since many people use LinkedIn to find information about career growth and thought leadership, it makes sense that a majority of audiences are getting the most out of this content during their working day.

• Best times to post on LinkedIn: Tuesdays from 10 a.m. to noon
• Best days to post on LinkedIn: Wednesdays and Thursdays
• Worst days to post on LinkedIn: Saturdays and Sundays
  

When you have data on the best times to post across social networks, you can plan your social content more effectively. Still, new platforms and trends may make it possible for you to reach consumers in unexpected ways—or even find new segments and personas that weren’t part of your focus before.

When Should You Send Marketing Text Messages?

Text messages can be an effective way to reach your customers on their mobile phones. But as with any form of marketing, there are times when text messages are better than others.

If you have a large number of customers who subscribe to receive your text messages (like through an opt-in list), then you can send them out at any time because they have already expressed interest in receiving information from you via text messaging.

But if you don't have this kind of list built up yet, then it's best to use text messaging with other communication channels that will allow people to know about you and opt-in to receive your messages.

Here are some scenarios that make text messages a great marketing tool:

• When sending a discount code or special offer
• When thanking customers for their loyalty
• When promoting new products, services, or events via SMS
• When reminding customers to repurchase
• And much more!
  

Final Thoughts on the Power of Timing

So what does this all mean for you and your business? What's the best way to market, to get your message across, whether it be over text message or email?

The best times to reach your audience will depend on their media habits – are they more likely to read emails during the day, or check their phone at night?

Once you have a good idea of where and when to send something, always test the waters. If a time doesn't work well for them, try another.

Although research is important in determining the best time to contact your customers, it is not an exact science. The ideal time varies from person to person, so what works well for one group might not work as well for another.