Learn The Do's And Don'ts Of Sharing Links Via SMS Text Messages

Text messaging is an extremely popular method of communication in today's business world. We have already discussed the benefits of SMS marketing.

While it has the advantage of numbers, when companies use SMS as a marketing tool, they must understand how to leverage its unique features. One of SMS's unique features is the ability to share links to websites within text messages

In this article, I will show you:

• Why are links important in SMS?
• How to send a link in SMS
• What is the difference between a link and a hyperlink?
• How do you add links to SMS messages?
• How do you shorten URLs
• How can you track the performance of your links?
  
  

Why is Link Sharing Important to Business SMS Messaging?

Links are important to business SMS messaging. They convey extra information and add value to your messages. A link allows customers and subscribers to access additional information in seconds

The ability to share links in SMS messages is an important and underutilized feature of SMS marketing. It's a feature that most people don't even realize is available.

We've seen businesses use the link-sharing feature in a variety of ways:

• To promote an email newsletter signup or other emails opt-in offer
• To share a blog post or other content piece that can be read on mobile devices
• To promote social media profiles like Facebook pages and Twitter accounts
• And much more!

The people who receive your SMS messages are interested in what you have to offer. They are probably looking for a way to get more information about your business, or they want to learn more about the products that you sell. Link sharing lets them do just that.

For example, if you want to let a customer know about a sale or new product line, you can send them an SMS message containing a link that will take them directly to the product page or sale page so that they don't have to scroll through pages of information before finding what they're looking for.

Moreover, the benefits of link sharing include:

• It makes it easier for recipients to engage with your brand
• Links let you drive traffic to your website
• It gives recipients more flexibility when responding to messages from businesses
• It has better open rates and overall engagement
• And much more!

What is the Difference Between Links and Hyperlinks?

When you send a text message, it is limited to 160 characters. This means that you have only 160 characters to convey your message. When you have a link to share in your text message, you can use this feature to make sure that your message gets across clearly and concisely.

In addition to this, you should understand what makes links different from hyperlinks.

Hyperlinks are used to connect to other websites or information. They are used extensively in the text of web pages and emails. They are also commonly used in instant messages (IMs) and SMS messages sent with cell phones.

Links in SMS messages have a different purpose than hyperlinks on the Web. In SMS messages, links act as shortcuts to specific information or content within your message. These shortcuts can be clicked by the recipient of your message so that they can quickly access the information that you want them to see.

For example, if you send an SMS message containing your home address, you can use a link so that when your friend clicks on it, their phone will automatically bring up Google Maps showing directions to your home.

How to Add a Link to an SMS Text Message?

If you're looking to get started with adding links to your SMS messages, there are several things you should know first:

URL shortening services are a great way to add a link to your SMS text message. They take long URLs and shorten them so they fit within the character limit of an SMS text message. This is particularly important if you plan on sending links in multiple messages or if you don't want your customers or prospects getting frustrated when trying to click on your link.

Some of the best URL shortener services include:

• Bitly for the best all-around URL shortener
• Rebrandly for creating branded links
• TinyURL for free, fast, and anonymous short URLs
• BL.INK for small business owners
• URL Shortener by Zapier for automatically creating short links
• Short.io for sending different visitors different links
• Sniply for adding a CTA to the links you share

Moreover, you can use branded links in your text messages.

A branded link is a link that looks like your business name or logo. This makes it easier for your customers to remember where they saw the link. However, since these links are not visible in their original format, it can be difficult for recipients to tell if they're spam or legitimate advertisements.

Checking the Click-Through Rate of a Link

Link click-through rate is the percentage of people who click on links in your SMS message. This can be a very powerful metric because it tells you which content is resonating with your audience.

For example, if you send an SMS with a link to a blog post and 10% of recipients clicked through, you know that this type of content is relevant and valuable to them.

You can track link click-through rates in two ways:

• Use Bitly to track the number of times your links are clicked on. This will give you accurate data about how many people are clicking through to your website or blog post.
  
• Use Google Analytics to track how many visitors come from mobile devices (Android phones) and how much time they spend on your site or blog post.
  

Final Words on SMS Links

Adding a link to your SMS text messages is a convenient way for potential clients and customers to navigate your site or make purchases. And if you are using an SMS messaging service, make sure you request link sharing. It is also important that you monitor the click-through rate to see if the links you have added to your texts are actually being clicked.

I hope you have learned something to apply in your business SMS marketing campaigns. Texting may be one of the best ways to target customers, and it's even better when you can include a relevant link that adds value while encouraging them to take the desired action.

In other words, keep your text messages short and sweet, with a call to action and pertinent information.

Encourage them to click through on external links, or build your own branded pages on URL shortening services. This will show them the value of clicking through and building trust at the same time.

About Yootelco

Yootelco is a messaging platform that will help you measure all the different types of engagement in your SMS marketing campaigns. It lets you see how many people opened your messages, how many clicked through to your website, and more. It also gives you the ability to create segmented groups based on their responses, so you can tailor each campaign specifically for different segments of your audience.

Want to start a successful SMS marketing strategy? - Contact us today!