Content marketing is an essential tool to build brand awareness and increase a business' leads and sales. The only problem is that many business owners fail to make the most of their content marketing strategy. Yet, it's easier than you think – all you need is an actionable
There are loyal customers of your business, and then there are the fans. What is the difference, you may ask? Fans are the people who are dedicated to your company and love your products so much that they’ll go out of their way to promote them. Ever met an
Brands around the world spend significant amounts of time, human, and financial resources every day on marketing and promotional campaigns. And all of this is done with the single purpose of getting the potential customer’s attention and offering them a relevant product. Considering this, the new findings of a
With so many marketing channels to maintain, monitor, collect data, and analyze, it is becoming increasingly difficult for brands to manage everything. Marketing automation is one solution to this, and it is becoming increasingly popular. Marketing automation tools and platforms make creating and managing marketing campaigns, as well as assembling
When it comes to digital marketing, email has been there and done that. It’s been one of the most preferred online marketing channels for brands for decades. But at the same time, online marketing is not static. It develops rapidly, some trends come and go, and channels emerge that
If you are looking for a way to connect with your audience in a personal way, then you'll love Yootelco. Yootelco is a messaging platform provider that allows you to connect with people using SMS, voice calls, and push notifications. If you've landed on this article,
Building long-lasting customer relationships is critical for business success, especially in the digital age when new brands emerge daily. This is true for companies that have long sales cycles as well as for eCommerce stores and digital service providers. Strong customer relationships are like any other relationship: they need time,
While the growth in usage of SMS marketing grows among marketers and brands, many yet hesitate to turn to its help. Reasons can be many, from the fear of over messaging to being skeptical, and even sometimes not knowing where to start. Meanwhile, with a 98% open rate and 19.
As an eCommerce store owner, you’ve probably had people come to your online store, add items to the cart, move to the checkout process, and abandon it in the process, for one reason or another. You are not alone: nearly 70% of online shoppers don’t checkout! This means
A few years back, Coca-Cola had this amazing campaign where they changed their famous logo on the bottle with some of the most popular names in different countries. Needless to say, the campaign was a success: people loved finding their names and the names of their loved ones on bottles,
From ads to drip campaigns, brands that use messaging apps are able to connect with their customers quickly and more effectively than their competitors who don't. One of the most popular messaging apps brands use for marketing is Viber. Since its establishment in 2010, the app has become
Let’s start with a little story. One of our team members recently wanted to rent a bike. After downloading the app, and filling in all the necessary information, she started waiting for the SMS with the confirmation code. It never arrived, even after several trials, so she deleted the