Smartphones have opened entirely new ways for marketers to promote their products and reach interested audiences. Mobile marketing has given the marketers the power to reach people directly and at all times, offering them personalized experience at the right time. Sounds wonderful, doesn’t it? With the right tools and
Banks are the backbone of any economy. No financial institution can bring investors and borrowers together, control the public money supply and study consumer behavior to create a stronger economic base. Banks help to create a stronger future by not only providing short-term credit but also focusing on creating long-term
Remember when text messages were only used to strike up conversations with that special someone and to have a laugh or two with friends? However, today there are now apps that allow you to use text messaging as a tool for marketing your business. For instance, Viber. Viber is a
SMS marketing is becoming an increasingly popular platform for marketers. The ability to send a text message instead of having to call someone or email them can be incredibly convenient for your customers and it can improve engagement on other channels as well. Want to grow your SMS marketing presence?
SMS marketing can be an incredibly powerful channel to promote your business, regardless of the goal you are pursuing. With a whopping 98% open rate, it’s one of the most effective channels you can use to reach your customers. However, to harness the benefits of SMS, you need to
It’s almost impossible now to imagine our lives without messaging. Just think how hard it would be to not be able to send a text when we are late, notify others when something urgent happens, or coordinate a meeting with your team! Text messaging has made our lives more
In this age of various communication channels, SMS is still the simplest and most effective communication channel during emergencies. It's made even more relevant by the time factor in mobile communication — an SMS message reaches the recipient in seconds; email takes a minute or less, Facebook and Twitter
The power of timing is crucial regarding emails, social media posts, and other communications requiring direct interaction with your prospects. No matter how good your message, and how fantastic your product is – if you send it at the wrong time, it will be completely overlooked by the recipient. So, how
How many times have you been frustrated when you had a question about a product or service, and there was no one you could call to get answers? Live chat could be the solution for your business. The boom in online shopping and online services has also brought a boom
We all know how important having a successful sales season can be for a business. However, just like every other business out there, yours may have some off-seasons. You spend time, money, and effort on your marketing strategies to drive more sales but all you see is a decline in
Have you ever gotten a text message from a number you didn’t recognize? How many times did you respond to the message? I know some of those texts might have been spam, but I bet there were some legitimate messages in there as well. Most likely, it was your
Have you ever wondered if there is anything you can do to improve your post-purchase messaging? Most times when we create an amazing product and deliver it to customers, we assume that the way we have set up our product will lead up to 180 degrees of success. Well, this