Building long-lasting customer relationships is critical for business success, especially in the digital age when new brands emerge daily. This is true for companies that have long sales cycles as well as for eCommerce stores and digital service providers. Strong customer relationships are like any other relationship: they need time,
While the growth in usage of SMS marketing grows among marketers and brands, many yet hesitate to turn to its help. Reasons can be many, from the fear of over messaging to being skeptical, and even sometimes not knowing where to start. Meanwhile, with a 98% open rate and 19.
As an eCommerce store owner, you’ve probably had people come to your online store, add items to the cart, move to the checkout process, and abandon it in the process, for one reason or another. You are not alone: nearly 70% of online shoppers don’t checkout! This means
A few years back, Coca-Cola had this amazing campaign where they changed their famous logo on the bottle with some of the most popular names in different countries. Needless to say, the campaign was a success: people loved finding their names and the names of their loved ones on bottles,
From ads to drip campaigns, brands that use messaging apps are able to connect with their customers quickly and more effectively than their competitors who don't. One of the most popular messaging apps brands use for marketing is Viber. Since its establishment in 2010, the app has become
Let’s start with a little story. One of our team members recently wanted to rent a bike. After downloading the app, and filling in all the necessary information, she started waiting for the SMS with the confirmation code. It never arrived, even after several trials, so she deleted the
Every year on March 8th, people around the world celebrate International Women's Day. This is another great opportunity to show all the wonderful women in our lives how amazing, powerful, and beautiful they are. It is also a day to empower them to dream and achieve more. This
Having to collect payments may be one of the hardest parts of running a business, particularly the type that includes recurring payments. No matter how much people love your services, they are very rarely happy about having to give their money to someone else. In this situation, a carefully calculated
SMS marketing has been making an impressive comeback during recent times, and it’s not surprising: effective, simple, and affordable, it’s a perfect communication channel in the age of smartphones. And many big brands took note of this potential and incorporated SMS marketing into their list of marketing channels.
It wouldn’t be an exaggeration to say that Covid-19 has completely transformed the way businesses operate. During these uncertain situations, with many months of quarantine followed by different degrees of restrictions, they had to adapt to survive. And the pressure to maintain these businesses afloat was mainly on marketers.
Smartphones are undoubtedly becoming the number one digital tool around the world, with almost half of smartphone owners spending 5-6 hours daily on their phones. This makes them an invaluable tool for digital marketers, who are starting to use mobile marketing strategies to connect with customers and earn their loyalty.
Mobile devices are steadily becoming the number one digital tool, and this dramatic shift affected the way people shop online. So much so that we are witnessing 20%+ annual growth in mobile commerce sales. It’s no wonder that E-Commerce brands around the world come up and test new marketing