In this age of various communication channels, SMS is still the simplest and most effective communication channel during emergencies. It's made even more relevant by the time factor in mobile communication — an SMS message reaches the recipient in seconds; email takes a minute or less, Facebook and Twitter
The power of timing is crucial regarding emails, social media posts, and other communications requiring direct interaction with your prospects. No matter how good your message, and how fantastic your product is – if you send it at the wrong time, it will be completely overlooked by the recipient. So, how
How many times have you been frustrated when you had a question about a product or service, and there was no one you could call to get answers? Live chat could be the solution for your business. The boom in online shopping and online services has also brought a boom
We all know how important having a successful sales season can be for a business. However, just like every other business out there, yours may have some off-seasons. You spend time, money, and effort on your marketing strategies to drive more sales but all you see is a decline in
Have you ever gotten a text message from a number you didn’t recognize? How many times did you respond to the message? I know some of those texts might have been spam, but I bet there were some legitimate messages in there as well. Most likely, it was your
Have you ever wondered if there is anything you can do to improve your post-purchase messaging? Most times when we create an amazing product and deliver it to customers, we assume that the way we have set up our product will lead up to 180 degrees of success. Well, this
SMS marketing is fast becoming one of the best lead-generating tools on the market. It's easy, cheap, and has a very high conversion rate. SMS marketing is a fantastic opportunity that has proven to be highly beneficial for small businesses and startups because it is cost-effective and creates
Digital marketing is so much more advanced these days, and mobile platforms are a key player. Digital marketing tools play a vital role in engaging audiences, helping them to interact with your content, and making them remember your brand and its values better than before. However, one of the oldest
CRM (Customer Relationship Management) systems are usually associated with sales, but they can be helpful wherever you need to collect or manage information about specific individuals. In the business-to-consumer (B2C) space, CRMs are used by any number of industries, often on a broad level to manage customer data. The one
With 5.3 billion phone users around the world today, it’s safe to say that smartphones have become the extensions of people. And brands are noticing this! SMS is becoming one of the most popular marketing channels, with many companies investing time and resources to reach their customers on
Today’s customers are increasingly comfortable with technology in their everyday lives, but they still need and want to talk. Whether they need to resolve something that the self-service channel couldn’t handle or they want to talk with you because it’s more personal and convenient, research shows that
If you've already got a list of people you want to be able to text, bulk SMS messaging might be the right approach. Bulk SMS messaging refers specifically to the sending of a large number of SMS messages to the mobile phones of a predetermined group of recipients.