With so many marketing channels to maintain, monitor, collect data, and analyze, it is becoming increasingly difficult for brands to manage everything. Marketing automation is one solution to this, and it is becoming increasingly popular. Marketing automation tools and platforms make creating and managing marketing campaigns, as well as assembling
When it comes to digital marketing, email has been there and done that. It’s been one of the most preferred online marketing channels for brands for decades. But at the same time, online marketing is not static. It develops rapidly, some trends come and go, and channels emerge that
If you are looking for a way to connect with your audience in a personal way, then you'll love Yootelco. Yootelco is a messaging platform provider that allows you to connect with people using SMS, voice calls, and push notifications. If you've landed on this article,
Building long-lasting customer relationships is critical for business success, especially in the digital age when new brands emerge daily. This is true for companies that have long sales cycles as well as for eCommerce stores and digital service providers. Strong customer relationships are like any other relationship: they need
While the growth in usage of SMS marketing grows among marketers and brands, many yet hesitate to turn to its help. Reasons can be many, from the fear of over messaging to being skeptical, and even sometimes not knowing where to start. Meanwhile, with a 98% open rate and 19.
As an eCommerce store owner, you’ve probably had people come to your online store, add items to the cart, move to the checkout process, and abandon it in the process, for one reason or another. You are not alone: nearly 70% of online shoppers don’t checkout! This means
A few years back, Coca-Cola had this amazing campaign where they changed their famous logo on the bottle with some of the most popular names in different countries. Needless to say, the campaign was a success: people loved finding their names and the names of their loved ones on
From ads to drip campaigns, brands that use messaging apps are able to connect with their customers quickly and more effectively than their competitors who don't. One of the most popular messaging apps brands use for marketing is Viber. Since its establishment in 2010, the app has become
Let’s start with a little story. One of our team members recently wanted to rent a bike. After downloading the app, and filling in all the necessary information, she started waiting for the SMS with the confirmation code. It never arrived, even after several trials, so she deleted the
Every year on March 8th, people around the world celebrate International Women's Day. This is another great opportunity to show all the wonderful women in our lives how amazing, powerful, and beautiful they are. It is also a day to empower them to dream and achieve more. This
Having to collect payments may be one of the hardest parts of running a business, particularly the type that includes recurring payments. No matter how much people love your services, they are very rarely happy about having to give their money to someone else. In this situation, a carefully calculated
SMS marketing has been making an impressive comeback during recent times, and it’s not surprising: effective, simple, and affordable, it’s a perfect communication channel in the age of smartphones. And many big brands took note of this potential and incorporated SMS marketing into their list of marketing channels.